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Digital Marketing Strategies to ‘Redesign’ your ‘Brand Awareness’ Amidst COVID-19

Digital Marketing Strategies to ‘Redesign’ your ‘Brand Awareness’ Amidst COVID-19

The coronavirus outbreak squeezed the global economy. Many businesses have seen a considerable defeat. The forthcoming of any business is entirely reliant on how you boost your brand awareness. The impact of brand awareness in the market is grounded on customer feedback. Understanding the market and customer behavior is the base to plan your digital marketing strategies. This article provides …

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Importance of SEO to Build a Strong Recovery plan from COVID-19

Importance of SEO to Build a Strong Recovery plan from COVID-19

The COVID-19 is a rapidly evolving virus taking many lives and economies down. The economies are driven down because people are worried about the spread of coronavirus. The fear of spreading it also brought many businesses/markets online. The online business or curbside delivery is the only source to limit physical contact. The COVID-19 pandemic made 97% of consumers go online …

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Effective KPIs for your Digital Marketing Strategies

How to choose Effective KPIs for your Digital Marketing Strategies

Digital marketing Key Performance Indicators or KPIs are goal quantifiers that help you track and measure your digital campaign success. KPI is a measurable value used to evaluate the success of marketing strategies. General marketing KPIs include Cost Per Lead (CPL), Cost per Acquisition (CPA), marketing qualified leads for your business, and website visits per page.It is crucial to know …

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Googles New Rising Retail Categories tool

Google’s New Tool to Reveal the Fastest Growing Product Categories Amid the COVID-19

The COVID-19 crisis has changed the way marketers look at the market in just a few months. In this time of uncertainty, Google has launched a new approach to help marketers. Amidst the coronavirus pandemic, it helps the marketers with the most searched product categories. The tool is named as “Rising Retail Categories” it provides insights on the rising product …

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Google’s May 2020 Broad Core Algorithm Update

Google’s May 2020 Broad Core Algorithm Update

Google has released its second core update in the year 2020. Unlike the January update, the May core update has vast implications followed by the corona pandemic, and experts already knew what it is famous for. The core update is famous for shuffling the organic results and rankings of websites. Due to the pandemic hit, Google has lost its reliability …

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The Mystery of Digital Marketing Performance in Q1 2020

If you are reading this post, working from home, your professionalism is affected due to COVID-19. In the same way, businesses that run digitally have seen a performance drop by 20% or more in just two weeks. The unexpected loss in revenue forced firms to cut their budgets to maximize performance in this time of uncertainty. According to Merkle’s Q1 …

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7 Smarter Ways to Build your Business using LinkedIn

7 Smarter Ways to Build Your Business Using LinkedIn

LinkedIn is a professional platform connecting professionals, business leaders and decision-makers all over the world. Many people on LinkedIn still see it as just a platform for job offers. But all you have to know that it is also a social space where you can develop a network for your business. LinkedIn is one of the world’s largest professional networks …

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7 SEO strategies to Plan your business Recovery from COVID-19

7 SEO strategies to Plan your business Recovery from COVID-19

We can clearly see the increasing effects of Coronavirus day-by-day on communities and businesses. Many businesses did not understand what to do, so they remained neutral without taking any actions on their business. This caused them a huge loss in their results that being maintained from past years. Some companies cleverly managed their actions and used it as an opportunity …

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