Internal linking is one of the most significant factors that improve content visibility. Internal links are links that navigate from one page to another page on the same domain. Internal links are useful for three reasons: Reason#1: They enable users to navigate a website. Reason#2: They further increase page authority for the given domain. Reason#3: They help develop link even-handedness …
Digital marketing is helping a lot of businesses nowadays, especially in this critical moment, an online presence is essential to achieve short-term and long-term business goals; it includes every service professional, like lawyers. Maintaining a law firm’s site is more complicated than it was a few years ago. But investing some time and efforts into your online presence can improve …
If you have a website and want to acquire traffic from the search results, you need to improve secure links from relevant websites. It means build inbound links, known as backlinks or external links, are HTML hyperlinks. Importance of Local SEO Focused Link Building Links are a strong ranking factor in Google’s search results. Links play a prominent role in …
Beauty is of no use if it cannot be seen. Good writing does not benefit anyone if it cannot be read. A brilliantly designed website is wasted; if it does not come up in searches so people can access it. These are universal facts, and there is no working around them. But how can you ensure that your website is …
The moment we talk about web search, the word ‘Google’ is perhaps the first to come to mind. Therefore, most businesses work on Google SEO as part of their digital marketing initiatives. And why not, because if this massive search engine can be influenced to send you web traffic, it is believed that other search engines will generally follow suit. …
Google to help the website owners, offering six ways to measure the core web vitals to know the performance (User experience) of a webpage. These core web vitals are released just weeks ago before that there was only Chrome UX to measure the page experience. The announcement of the Google page experience update would come live before 2021. So, it …
The digital marketing industry is continually evolving, expanding, and modifying to match the current COVID-19 situation. In digital marketing agencies, the security reason why it gets attacked is, it reaches a broader audience. As it also relies on online sources and IT systems, it also has a higher percentage of a security risk than any other industry. Importance of Cyber …
Social listening is the best and the cheapest way to understand the health of your brand. But this does not happen automatically. Just as a doctor uses a stethoscope to listen to your heartbeat and breathing to realize and diagnose your health, social media monitoring tools help you to understand and diagnose any issues with your brand. Such tools will …
Google page experience update : UX as new Google Ranking Factor Google has released its new Google page experience update, which counts the user experience as a page ranking factor. If your website users face a poor experience on your pages, Google may not rank those pages as they are ranked as today. This update is expected to go live …
As a marketing agency, we’ve never seen such a dramatic and life-changing pandemic as the COVID-19. So, in the past weeks, we have engaged ourselves in reading analysis reports and various articles about how COVID-19 effected digital marketing. Based on our instinct, we have divided the impact of COVID-19 on digital marketing into the short-term and long-term. We have already …
