Did your e-commerce site perform well as you expected? If your answer is no, then you need to optimize your website. Optimizing the performance of your website improves more than 50% of your sales.
Many website owners don’t know where to optimize. But every website needs off-page optimization such as the right target keywords, and transparent URLs to improve the product’s place in the search engine.
Utilize the below guide to eCommerce optimization. It helps you optimize your eCommerce website to achieve more customers, more sales, and high ROI.
Table of Contents:
- Optimize your product pages with keywords
- Improve page load speed
- Optimize for Mobile Users
- Carefully monitor Google’s algorithm updates
- Create interesting product listings
- Use ALT tags on your images
- Go beyond the product pages
- Allow product reviews on your website
- Write unique & compelling metadata for each page
- Make your navigation easy to follow
Optimize your product pages with keywords:
Optimizing for SEO keywords help websites to rank in search engines, and your products show up on the keywords you choose. Use product headings and descriptions as the best opportunity to include keywords.
If you have a pair of Adidas shoes, make sure you include “Adidas shoes” for sale in your product heading and description.
It not only helps you improve visibility, but it also represents more about your product. While writing keywords, it’s always best to choose long-tail keywords over short-tail keywords.
Improve page load speed:
Usually, people don’t like waiting while browsing or shopping. You have to ensure that your business loads fast. Google enables the user experience as a valued factor in its upcoming Google page experience algorithm update. And speed is the most crucial determinant in the user- experience. Here are some tips:
- Reduce your files’ data size. Compress videos, images, and other content.
- Upgrade your hosting.
- The web hosting plans provide faster loading speed.
- Invest in Content Delivery Network (CDN) it improves loading speed and increases website security.
Optimize for Mobile Users:
The numbers vary, but according to recent surveys, about 70-90% of consumers do shopping from their mobile devices.
The majority of people now use smartphones and tablets for their internet needs. It’s vital to have a responsive website to accommodate different screen sizes. With a mobile-friendly website, many people can shop without difficulty.
According to Statista, more than half of the global web traffic comes from mobile devices:
In some areas of the world mobile traffic is very high, for example, more than 65% of the traffic in Asia comes from mobile devices.
Carefully monitor Google’s algorithm updates
Ecommerce website owners know that they are running their business at the mercy of Google algorithm.
Google makes core updates that can negatively impact on your SEO strategies.
With the fear of negative impact, you need always be up to date with the latest news and algorithm changes.
By subscribing to newsletters and various blogs, you can always keep track of the latest happenings with the google algorithm.
Create interesting product listings:
Product listing is an entirely different tactic in Ecommerce marketing. Every product on the e-commerce website should have a novel and elaborate listing.
Provide all features and techno specifications such that people know what they’ll buy from you. Always use descriptive keywords like comfy, sturdy, etc. to accurately describes what your product.
Keep these in mind while listing your products:
- Know Who Your Target Audience
- Tell the Full Story
- Use Natural Language and Tone
- Use Power Words That Sell
- Concentrate on the Product Benefits
- Optimize for Search Engines
- Provide Comparison Button
Use ALT tags on your images:
Insert keywords and descriptive ALT tags. Use ALT tags on your images. ALT tags used to describe the image or what your photo is representing. One of the best purposes of ALT tags is for the benefit of visually impaired users who use screen readers when browsing. Many people surf the web with images on browsers. This ALT tag helps you increase traffic from image-based searches.
Go beyond the product pages:
Not only a product page, but a blog can also bring more and more sales for your e-commerce business. People always want to buy the best product so, help them with your blog. Explain the specifications of a product such that your buyers get a clear idea of choosing the best product that fits their needs.
The detailed explanation of the product makes people most likely to convert instead of leaving. The main advantage of a blog is it allows you to link to your products; this improves the site ranking factor in search engines.
Allow product reviews on your website:
More than 60% of the buyers will not purchase a product without reading customer reviews. This product review system helps you to build trust between your potential customers.
Positive reviews help you gain more sales, you can say anything about your product, but customers only trust the reviews.
If you sell quality products and maintain a customer service team to respond to negative reviews, it will help you boost your sales.
Write unique & compelling metadata for each page:
Always use 60 characters for your meta title from 160 characters of the meta description. The meta description should be a call to action using verbs like “shop” or “buy“.
Meta descriptions are crucial in search engine optimization. Companies work extremely hard to secure search engines index their pages, but they forget that ranking on a search engine results page is worthless until searchers click on the link. So, use the meta description to attract your traffic to click on your search result.
Make your Website navigation easy to follow:
If people don’t know how to find the product, how will they buy your products?
The website’s navigation structure plays a vital role in conversions, sales, and bounce rates. If they don’t find what they are looking for, they will leave your site. Adjust your website navigation based on visitors’ interests.
Create hierarchical website navigation to help your visitors find what they need. The hierarchy of pages makes people stay on your website for a long time; it improves your site’s ranking in search engines.
I hope this article helped you with the gist of the whole optimization subject. However, e-commerce website optimization is an ongoing process if you want to progress and acquire continuous sales without any problem, partner with ADing digital agency.
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