Do’s and Don’ts for Optimizing ‘Internal Linking Strategy’

Internal linking is one of the most significant factors that improve content visibility. Internal links are links that navigate from one page to another page on the same domain.

Internal links are useful for three reasons:

Reason#1: They enable users to navigate a website.

Reason#2: They further increase page authority for the given domain.

Reason#3: They help develop link even-handedness around the site.

Like many other digital marketing strategies, internal linking also has problems that every marketer should know. A piece of content contains an overabundance of links with the same anchor text, on the website. When search engines recognize such content structure, they consider it as spam and do not rank site high in SERP.

Do’s and Don’ts to Set Up Internal Links on Your Site 

Do's and Don'ts to Set Up Internal Links on Your Site

The placing of the internal links should satisfy both the search engine and users. You can completely control the links to send from page to page.

You can relatively use the content link to the other pages on the site.The below list helps you with the internal linking do’s and don’ts with your content.

>>> Internal Linking Don’ts

1. Don’t Depend on Generic Anchor Text:

in seo don’t depend on generic anchor text

Don’t use generic anchor text like click here or try now or register now. The generic type of content usually uses generic internal links.  These generic phrases will be helpful in small amounts; it can become a problem if used very often.

Always keep your links relevant. Don’t use the wrong anchor text to attract people to click on your link. The generic anchor text stuff your anchor text with the keywords, do not use such anchor text stuffed with keywords. You should never link the page that has no relation to your content.

2. Don’t Overoptimize Your Anchor Text:

in seo don’t overoptimize your anchor text

Many websites use several internal links, but if they always link their anchor text to the same set of keywords. It is called an overoptimization. Overoptimization degrades your SERP rankings. Using different keywords in content is exceptional, but keywords in anchor text should be limited.

Google penalizes overoptimization. If Google identifies such links on sites, they consider it as an indication that the site owner deliberately placed or paid for those links. It violates Google’s webmaster guidelines so, Google may impose a manual penalty on the site.

Search engines desire that these links should occur “naturally” or “organically.” That means that the links in content should make sense and help the reader to find more information.

3. Don’t Link Too Deep:

in seo don’t link too deep

The website owners should not make search engines and users to spend more time and effort to find the pages. The search marketing experts suggest avoiding linking to pages more than three clicks deep. So, while adding internal links, make sure it is not three clicks deep.

There is a myth that this three-click rule is unofficial though it is an unofficial it makes sense that you should not make your user suffer in finding what he needed. Using this three-click rule improves your user experience and improves your site rankings.

4. Don’t Add Too Many or Too Few Internal Links Per Page:

in seo don’t add too many or too few internal links per page

Google never disclosed an exact number of links to include on a site page, but it’s necessary to understand and use reasonable guidelines. But search engines consider it as spam if you add tons of links on a site page.

If the site page filled with links, the crawlers will less authorize. On the other side, you don’t even have to include only a few links. Always stabilize your site page with reasonable links, and only use where its organically needed.

5. Don’t leave new pages untouched:

in seo don’t leave new pages untouched

Many webmasters have the habit of publishing new content without utilizing the interlinks and leaves search engines no ways to find your new content. So always include multiple links on your latest post from your older pages, it improves ranking factor and visibility.

>>> Internal Linking Do’s

1. Link to Your Important Site Pages:

in seo link to your important site pages

The purpose of internal link building is to drive traffic to your essential pages on your site. Linking these pages help your users quickly get access to your services or products.

It helps the pages that are hard to find by pointing at it. It makes search engines and users to notice the pages you want to get focused on.

Advantages of linking to the important site pages:
  • It develops usability through anchor texts
  • It benefits spreading the link juice
  • It boosts page views
  • It improves PageRank
  • It helps search engines to crawl and indexing

2. Link Triflingly to Meet Search Engine Crawl Budgets:

in seo link triflingly to meet search engine crawl budgets

Search engines set their crawl budgets to every website recognized it is essential to meet this crawl budgets to make your pages easily accessible. Setting the crawl budget is a significant aspect and it’s named by SEO Industry. It helps users to find the pages that are deeply linked.

But if you run a small-sized domain, you don’t need too much considered with a crawl budget.

3. Use an Internal Link Analysis Tool

in seo use an internal link analysis tool

There are plenty of tools to analyze the internal links of a site page. But using Google Search Console “Link” section provides you the better advantage of including on the list links that google has recognized.

It gives you a clear report about all links on the page. It also points out duplicate links and canonical URLs.

4. Use Internal Links to Strengthen Your Site’s Grading:

in seo use internal links to strengthen your sites grading

Internal linking helps you build a perfect structure for your site. Search engines view websites as the authority of pages from the homepage to subdirectory then to secondary pages. It easies the work of the search engine crawlers if link according to the importance of the pages.

5. Link from Higher Authority Pages to the Lower Authority:

in seo link from higher authority pages to the lower authority

Always look for the strategic aligning of internal links. The pages with higher authority on your site will most often be homepage as they receive more backlinks. And search engine counts it as a significant page. The lower authority pages boosted by link juice from high authority pages. It brings light on to the pages that are not gaining traction.


A domain with unconnected pages locked in the server is hard for search engines to recognize, crawl, and rank your pages. Constructing links between your pages help crawlers analyze your site and allow users to find the information they’re looking for.

These top 5 do’s; and don’ts help your site pages to gain high traction, opening doors to search engines to crawl and rank them.

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