Google search ranking is the wish and desire of all organizations. The higher the website is ranked the better the business prospects understandably as people often do not look further than the first page. But how do you get your website on the first page?
How to aim to get the gold medal of Google, the first page?
Ranking! Whether it is in academics or sports, ranking matters, even more so on Google. In sports people only remember 1st, 2nd, 3rd, or gold, silver, and bronze, as if the rest have not even participated. Well, perhaps that is better because there are at least three ranks, but on Google, there is basically only one that is the first page. Your company will be remembered only if you appear on that first page.
Knowing this, companies try to get themselves ranked higher. This is especially important in 2019 if you want to see your business grow. So here are a few important ways to get ranked higher.
How to take up multiple spots on Google’s first page?
Ensure that your GMB (Google My Business) is properly filed out. Upload a number of photographs and name them appropriately. Request your customers for positive reviews. Make sure that your website and social media profiles have the appropriate maps link. List your organization in a number of relevant categories. Have a number of addresses in different places as proximity are a very important factor in search results.
Publish your organization’s profile page on authoritative websites such as Facebook. List your Facebook page along with your website in blogs and posts. Gently tag happy customers to such pages and push them to leave positive feedback. Ensure that the page is optimized with title tags, images, and captivating content.
Use more specific keywords. As an example, instead of ‘bags,’ use ‘women’s sling bags.’ While the number of searches might be fewer comparatively, the conversion rate is much higher as users are searching for a specific product with the intent to purchase and this will bring your website higher in the search ranking.
An SEO strategy that has a higher success rate
Even if we know the entire textbook, on the day of the exam, you have to provide the right answers to the questions. Google is basically looking for three components. There is no use of your having an awesome website which does not satisfy those three components. Without those three your website will be buried with many other websites. Are you wondering how do I optimize Google search? Let’s consider each of those SEO strategies.
- When is your site indexed?
Google is not interested about when your website was created, but the date when Google recognized your website. A man does not make a name just because he is born. Rather he makes a name and is identified by it according to what he accomplishes.
Similarly, your website needs to make a name with Google through good quality content. Google looks for quality content over quantity. In 2019, ensure your digital marketing agency has qualified content writers who give preference to quality content over quantity content. These work like a GPS, directing Google to you so that it can find you and index your site. True it cannot be done overnight, but patience and diligence pay off eventually.
- Content can either draw visitors in or drive them away
As we discussed content plays a vital role. If the content is written meticulously, like GPS it will lead visitors to your site. If the content is informative and interesting the number of visits will increase because the visitors may share your link with others who are looking for the same information.
Authority in effect can be compared to popularity. The audience you are popular among defines your quality and how many know you depend on the number of links you have. Authority keeps increasing with the number of links. With the help of tools such as SEMRush and MozBar, you can assess your authority.
- It is not enough to audit your accounts, audit website on a regular basis
It is important to audit your website on a regular basis especially if you have added content recently. Baseline metrics will help you to gauge your success rate. Check and record metrics on how many clicks on a specified call-to-action, the number of sessions and the session duration. This will help you understand if your strategy is effective.
- Optimize Website for Voice Search because it has become a part of life
Almost all the mobiles and their apps are enabled with voice search. And it is something that goes with the person wherever he or she is. These can be used even while driving. Since people around the world live busy lives they prefer to make a voice search on the go. It is quick and convenient. Therefore it is important to optimize your website for voice search.
One might think, what is the need to optimize voice search? Well, the text search and voice search are different. Voice search is more like a conversation. “Best biryani in Hyderabad” in voice search might become a question, namely “Where do I get the best biryani in Hyderabad.” Therefore it is important to know how your audience might speak about various things and carefully incorporate the keywords accordingly into your SEO strategy. So optimizing voice search will surely help your website welcome more visitors.
2019 could bring your company great growth if your website can dominate the Google search. Discuss your goals with your digital marketing agency with regards to SEO strategy. Ensure that you have quality content over quantity. Audit your website regularly and optimize your website’s voice search. This will effectively increase the number of prospective customers visiting your website in 2019.