Category:Blog, ADing February 19 / 2019
“Knowledge gives man power.” This is an ancient adage and is very true in a number of ways. In today’s internet age there is an onslaught of information from many different directions. People today like to stay informed, and the information they seek depends on their individual interests. That is where ‘Google News’ comes in.
Google News is an app, and as the name itself reveals, it has been developed by Google. It selects and provides a customized set of articles from a very wide range of publishers and magazines. It uses complex algorithms to select news items that it feels would be of interest to the specific user. This is available across a number of platforms such as iOS, Android, and the web. How to achieve Google News optimization is the subject we will consider.
Google News Ranking Factors
Google News Ranking is often considered very complex and controversial. Google News does not use the same algorithms as regular Google does. It does not rely on page ranking. Instead, it has its own ranking mechanism.
Google News ranking factors are many. Some of them are the number of user clicks, the location, originality, freshness of the topic, diversity, the assessment of how authoritative the publication is on the particular subject, and other factors. In the case of certain news items, agencies that are local to the event are given a higher ranking as they can report matters firsthand.
Then there are also different Google News editions. Each edition once again uses different factors and algorithms to classify and rate news items. There are no human editors who go through the news posts and rank them. Rather the entire system is automated with the Google News ranking algorithm handling the sorting.
One additional aspect that the Google News ranking algorithm factors are the relevance of a particular news item to the individual user.
How to Improve Google News Ranking?
Some suggestions to improve Google News rankings are discussed herewith.
The quicker you know of a newsworthy incident, the faster you can write it out and the better chances you have to improve Google News ranking.
Google News Content Guidelines
What factors need to be kept in mind with regard to Google News Content? Discussed herewith are some Google News Content Guidelines.
Google News Guidelines
There are some technical guidelines to be followed before a website can be incorporated as a source for Google News.
The website should be easily accessible both by the users as well as the Google-Bot. The dd.mm.yyyy date format should be followed by dots and leading zeros. There should be no 301-redirects.
The article URL should contain a continuous ID with a minimum of three digits. Google has 70 versions of Google News in a number of languages and it might be necessary to translate your theme if asked for.
The article’s HTML source code should be uninterrupted. The page loading speed is also of paramount importance and should not exceed 200ms per page. It is also suggested that your file size be less than 10 KB.
There are also certain requirements with regard to the content for inclusion as a Google News website.
A Google employee will check your website thoroughly, with these factors in mind, before your website is included in among the tens of thousands of websites that are scanned by Google for Google News.
Google News Optimization
Here are some suggestions to obtain Google News optimization.
Google News Optimization is intended to ensure that your page ranks higher than other sites that present similar news material. Fast, Reliable, and Fresh are the three keywords that go a long way toward Google News Optimization.