Optimizing the Performance of your WordPress Website

  • Blog
  • December 7, 2019

Did you know that ‘loading speed’ is one of the most important factors that is considered in SERP (Search Engine Result Pages). This fact clearly indicates that one needs to definitely keep a tab on the loading time of a website, given that this era is all about ‘reaching more with less!’

Attention span of people has dropped to just a couple of minutes as of today. Prospects have very little time to reach their target audience. A slight delay could affect important parameters such as Conversions, Page Views, Customer Satisfaction – all-important to gain visibility.

You need to start by understanding how much of a loading time your website is currently under. Use links such as WebPageTest.org and Tools.Pingdom.com to test the speed of your website.For some key takeaways visit 10 simple guidelines for website performance, quick website design strategies and a development services guide.

Your website is as good as the loading time of the Homepage. These WordPress speed tests will give you an idea on how fast your website can load.Loading capabilities also depend on other factors such as requests per page, content type, size of images and so on.

Typically, 2 to 4 seconds is good loading speed. Anything more than that needs to be thought through.Here are some of the things you can do however, to speed up things for your website; in other words, how to make your website load faster.

Choosing a simple theme/frameworksimple theme_framework

WordPress have themes that you can select from a gallery and is freely available or sometimes choose to pay for customized themes.

These themes have several dynamic sliders, elements, social media icons that will take resources to load.It is therefore optimum to make the first choice here!

Choosing a theme that is light in weight, or in other words, takes less time to load will serve well. Framework selection is really important because all other functionalities are layered on it.

Image Optimization
Image Optimization

Websites without images are hardly reproduced. Some color on websites is always encouraged! For this purpose, it is common to use pictures, but it is difficult to select the right ones, that fit the optimum size. Pictures/images, therefore, need to be compressed without compromising the quality.

These days, we have plugins for almost everything. All you have to do is just download and apply them to your website. You can use sources such as Optimole, WP Smush, EWWW Image Optimizer to optimize your images.

Using other sources such as Photoshop might be time consuming and hard. Using plugins makes the task all the simpler.

CDN – Content Delivery Network
CDN – Content Delivery Network

A website, when live, is visible all-round the world. When you render your website live, you will have your content placed in a server nearby. People who are located far off have a harder time loading this, if queried through your server. To solve this pain point, we have CDN.

CDN keeps a copy of your content (website is referred to as content here) in different parts of the country across datacenters. This keeps the site loading speed to a minimum for visitors.MaxCDN, Cloudfare are some of the most popular services on this.

Clean your WordPress Database
Clean your WordPress Database

Start by cleaning your JS and CSS files. Also, reduce the number of pages you have set aside for these.

Delete spams, comments, old drafts, archived images and so on. Also, use the latest framework structure to help combine all things to work seamlessly as possible.

GZIP Compression Enablement
GZIP Compression Enablement

GZIP compression helps compress files on the web. The flip side is that they allow your files to be loaded faster. The file containing your website is zipped and the user will have to unzip it from the browser he is accessing before he can load the file. This is a server-side service.

Enable HTTP/2 maximum
Enable HTTP/2 maximum

HTTP/2 has many new salient features like multiplexing, server push, header compression and more.When you have an SSL certificate installed, you will have your site running on https. Only then you will be able to re-model and use HTTPS/2 services.

Modern browsers work on this principle and allowing HTTPS/2 protocols only when your site was previously running on HTTPS.

Conclusions :
There are other things you could consider such as security of the site, quality hosting paid services, blocking hotlinks, limiting server requests, introducing page caching, disabling pingbacks and trackbacks, and so on.

Most of these sources work with plugins and are fairly easy to be implemented. WordPress is designed for anyone who wants to make their presence known to the world without having to code much.

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