Digital marketing is the future of business advertising. People increasingly rely on the information they obtain from the internet to make decisions. Having an effective and impressive website is the first step towards successful digital marketing. However, that is easier said than done. When designing a website what are the things that need to be tested before it is released to the whole wide world? Let us consider the most important aspects that need to be looked into with regard to web design.
Website testing involves ensuring that there are no bugs on the website. It also includes ensuring that the website is properly functional and can handle the anticipated traffic besides being secure.
All the content that would be there on the website needs to be proofread carefully for spelling, grammar, and punctuation. This includes not just the textual material that appears therein but also all menus, CTA buttons, popups, and anything else that would appear on the screen. This is a key factor that influences the views of those who visit your website.
Ensure that each page has a title tag and metadata. Check to ensure that the content is optimized for SEO.
2) Check Functionality
This check ensures that the website functions exactly as it is meant to function. The website is used in a simulated real-life situation and data is fed in to check its performance and output. There are a number of factors that need to be looked into. These include:
Check to ensure that all the links work perfectly. This would include internal links to other pages of the website, links to other sections on the same page, links to other websites, and links to generate emails to different ones. There should be no broken links or orphan pages.
Forms are a very important part of any website as it collects information necessary for following up with potential customers. Ensure that all the fields have proper validations, that each field has a proper default entry that automatically appears, that necessary fields are not allowed a null value, and that appropriate error messages are generated whenever wrong data is input into a particular field. Once a form is filled in, the data should automatically be retained in a dynamic database or should be forwarded to a particular email address. The form should be optimized for readability. Are the instructions provided on filling up the form accurate? Does the information gets passed on to the correct person? If the website contains a login feature, ensure that it works properly and with appropriate authentication.
Check to ensure that all images you have used are optimized for the internet. They should display correctly and be clear, but should not be so heavy that they adversely affect page speed. Ensure that the title, caption, description, etc. are all properly filled in.
Cookies are small files that store user data on the user’s machine. Check to see that cookies encrypt information before it is stored. Session cookies should automatically be deleted each time the session is closed. Other cookies should be deleted whenever the cache is cleared or when the stipulated expiry time arrives.
3) HTML and CSS check
This is a crucial step to ensure that search engines can crawl your website successfully. Ensure that there are no syntax errors and color schemas are readable. Standards such as W3C, OASIS, IETF, ISO, ECMA, or WS-I should be followed.
4) Check Usability
This check will help you see what the user experience would be like with your website. Check to see if the menus are properly placed and easily accessible. They should be logically structured. Popups should not be too distracting or disturbing. Check to ensure that the entire process of visiting your website, filling in the different forms required, and making a purchase is seamless. Try some wrong man oeuvres to ensure that appropriate error messages display to guide the users appropriately. The appearance of the page should be pleasant to the eyes. Very bright, or very dark colors are often a put-off. Make sure that the instructions provided are clear and concise. Know more reasons, why should you audit your website.
5) Check Interface
The interactions between the application server and the web server, as well as the web server and the database server, should be checked to ensure that they function seamlessly.
Data integrity is of great importance. Response time for queries should be minimal and data retrieved from the data server should display properly on the website.
There are a number of browsers being used with their different versions. Test to ensure that the website functions properly irrespective of the browser being used. Also, the test for the different OS that is used. Ensure that the page prints properly with proper fonts and page formatting.
8) Mobile Friendly
The website should be mobile friendly. It should display properly and should be easy to use on a mobile device.
9) Check Performance
Check to ensure that page speed is optimized. It should function well with different connection speeds. Test to see how the website performs with normal traffic and heavy traffic. Perform a stress test to see if the website crashes and how it recovers from the crash.
10) Security Check
Check to see that logins work as they should. Users should not have access to data that belongs to other users. Usernames, passwords, and captcha text should be validated properly and the system’s reaction to invalid entries should be checked and verified. An accurate log should be maintained of all activities on the website including error messages and attempts to breach security. Secure pages should require proper authentication before a user could access them. Sessions should be shut down after a specified period of inactivity. Web pages should be secured with SSL certificates.
We have herein discussed ten key checks that should be performed on every website before it is released. Remember that once the website is live it is much more challenging to make adjustments.