As India is the second-largest country in using the internet with 391.2 Million users among 4.1 Billion globally, it has a wide scope for digital marketing.
“Total Global Marketing Spend set to reach 1.3 trillion by 2020” (Source: Statista)
As the old saying, old is gold, the core marketing strategies always remain the same, but the platform of using it brings the difference. Let’s have a glance at those trending digital marketing trends in 2020-21.
The Time magazine says that an average person loses concentration after 8 seconds of reading content. That means a content copy should get one’s attention in less than 8 seconds. Interactive content is the only way to get the client’s attention in very little time, of course, not in less than 8 seconds.
Interactive content gives people more value by sharing and understanding their pain points, this gives them the confidence to find the solution and trade their contact details. This type of content always improves the engagement with the client and increases content sharing, lead generation, and more traffic to the site.
- Info graphics
- Interactive Video
- Polls and Surveys
- Interactive E-books and White Papers
- Augmented Reality (AR)/Virtual Reality (VR)
- Artificial Intelligence (AI)
Voice search is turning into a necessary search in the present digital era. Local business is the mainstream that developing very rapidly with the voice search.The Quora creative research reveals that 50% of the searches will be voice-based by 2020.
With the increase in smart devices, such as Xiaomi’s Mini AI, Google Home, Echo, and Tmall Genie speakers, this trend is growing largely.
“The global voice-based smart speakers’ market could be worth $30 billion by 2024.”
The video ad strategy is most influential in creating customer engagement for your business.Using creativity in the video ads grab more eyeballs and increases more leads.
According to Cisco, 82% of internet traffic will be through video ads by 2021. Focusing on building engaging video content for your targeted customers enhances your business visibility. More than 96% of the customers play a video they see in their e-mail.
Benefits of video ads:
- Brand Awareness
- Conversions, leads, and sales
- Best ROI
- Encourages social shares
- Chance of proving innovation and creativity
Smart bidding is one of the best bidding strategies ever implemented Google Ads with the help of machine learning optimize the conversions or value of conversion in every auction.
The machine learning algorithms help in predicting the bid amounts that might impact the conversions, and it can be used simultaneously in different campaigns.
Setting targets for device-specific performance for mobile, tablet, and desktop will be added to the smart bidding very soon.
- Smart bidding saves time and improves return on investment
- It allows “set and forget” campaigns
- Google has a lot more data than you do
Influencer marketing is the latest hybrid marketing tool that came out of the idea of celebrity marketing. The influencers are those who have a large following on the web and social media related to their specific industry.
Influencers have spent time developing their own brand and nurturing their audience, they will be naturally protecting their reputation.
“According to research, 70% of teenagers trust influencers more than celebrities.”
Quickly reach out to an influencer before your competitors do. The best thing about influencer marketing is it already has your target audience. Partner with them and promote your brand in front of new eyeballs and improve your brand awareness, leads, and sales.
The benefits of influencer marketing are
- Improves value to your audience
- Successfully reaches the target audience
- Enhances your content strategy
- Promotes brand awareness
- Builds Trust
Most of the clients want to avoid the cost of legal actions so, they trust companies who add privacy protection on their websites. We know European countries use the General Data Protection Regulation (GDPR) to ensure their own data protection and privacy.
Now many countries voluntarily coming forward to protect their data. In the U.S, California is developing new laws related to data protection. Data is known the most important asset of a company.
Ultimately, these digital marketing trends are bringing the best ROI in 2020-21. Shifting your budget on to these trends and investing in these benefits your company largely. The organizations investing in these trends are ahead among their competitors.