What is Page Speed? How Fast Should a Website Load?

Page speed is different from site speed; many often confuse realizing it. Page speed is the time it takes to load a website page fully or the time it takes to respond with the first byte from the server.

Coming to website speed, it varies from one page to another and user to user. Website speed depends on every single page’s attributes and the browser, device, and internet speed.

How to Measure a Page Speed?

How to measure a page speed

First of all, stop thinking of your website speed as a fixed number as 2 seconds or 3 seconds. There’s a variation in what objective data tells and how it is in the real world.

There are two categories to measure a webpage speed. First Contentful Paint (FCP) and DOMContent Loaded (DCL).

First Contentful Paint (FCP):

First Contentful Paint (FCP) is the time taken to see the first bit of content on a web page.

first contentful paint

In FCP, the page does not load content all simultaneously; it loads element by element.

What is a good FCP score?

Sites should endeavor to have First Contentful Paint occur within 1 second of the page starting to load.

How to measure FCP?

The following tools help you measure FCP in the lab or the field:

Field tools

  • PageSpeed Insights
  • Chrome User Experience Report
  • Search Console (Speed Report)
  • Firebase Performance Monitoring (beta)

Lab tools

  • Lighthouse
  • Chrome DevTools
  • PageSpeed Insights

DOMContent Loaded (DCL):

DOMContent Loaded (DCL) is the time taken to load every bit from top to bottom of a web page. DOMContentLoaded Start quickly supports DOM Interactive. Between DOMInteractive and DCL Start, the operations linked to async scripts with a module type.

What should be the Average Page Load Time for a Website?

What should be the average page load time for a website

As per Google’s recommendation, page load time should be under two seconds: Two seconds is considered the best loading speed. At Google, they aim for loading a website in half-second.

The average loading speed as per industry:

  • Healthcare: 5.4 seconds
  • Media & entertainment: 5.5 seconds
  • Finance: 5.9 seconds
  • Travel: 6 seconds
  • Automotive: 6.3 seconds
  • Retail: 6.3 seconds
  • Consumer packaged goods: 6.6 seconds
  • Technology: 6.7 seconds

The average effect of bounce rate as per page loading speed:

  • If page loads from 1s to 3s, the probability of bounce rate increases 32%
  • If page loading speed is in-between 1s to 5s – the chance of bounce rate increase by 90%
  • If page load time goes beyond 6s – the bounce rate increases 106%
  • If page load time goes over 10s, the bounce rate increases 123%

 How to optimize for speed score?

How to optimize for speed score

  1. First of all, collect the performance report of your website using tools, it gives you in-depth knowledge about your page loading speed.
  2. The Page Load Distributions show how this page’s FCP and DCL events distributed. Chrome User Experience Report helps you know whether your website is fast, average, or slow by comparing FCP and DCL events.
  3. Discuss with the developer and solve optimization recommendations provided by the tools report.
  4. The-fold content loading is vital to make your site compact, and load speed to get a better optimization score.
  5. Optimizing images is the most important thing; it can decrease download times. The JPG format reduces 70% of the image size without any noticeable change in the quality.
  6. In HTML code, every single space or character takes one byte of size. In the overall page coding, you can save more than 10% of the file size by removing unwanted spaces and letters.
  7. Always limit the usage of the content on a webpage. Also, try to include only the meta tags that your page needs.
  8. Reduce or limit the usage of internal links on a page; it makes your visitors face additional waiting time for the HTTP response. For example, if your redirect pattern looks like this: “ading.agency -> www.adingagency.com -> m.ading.com -> m.ading.agency/home,” using additional internal links makes your page load slower.
  9. Remove render-blocking JavaScript or HTML before they can render a page. If your webpage faces this script, it should execute it before loading the page.
  10. Browsers cache many data, so that if a visitor revisits your site, the browser doesn’t have to reload the entire page. Check your cache expiration date using the Yslow tool.

Why Page Speed Matters?

Why page speed matters

  • In the overall internet world, only 15% of websites function at acceptable page speed.
  • Users form an opinion on your business in just .05 seconds based on your page loading speed.
  • More than 57% of visitors abandon a site if it loads longer than 3 seconds.
  • More than 70% of consumers agree that page speed impacts on their purchase decision.
  • Page loading speed is the main factor that Google uses to evaluate the quality of web pages user-experience.

See what Google announced back in 2010 about website speed.

“Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users, and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.” – Google


If your website pages are loading slow even after optimizing the website, it is better to go for an expert audit. ADing Digital Marketing Agency provides you expert solutions and suggestions to make your site load speed.

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