Category:Blog, admin November 10 / 2018
An early diagnosis of any problems your website has will save you the potential loss of numerous customers. That might raise a number of questions in your mind. What is the website audit, or website content audit? Why is the website audit necessary? How to audit your website? What website audit tools are available? How can you generate a website audit checklist? What website audit services are available? What are the benefits of a website audit? What is involved in a comprehensive website audit? Well, these are the questions we will cover in this article.
Website content audit has to basically do with the contents on the website, the text on the page and how that affects the website’s ratings. However, a comprehensive website audit includes looking into a number of additional parameters to ensure the overall health of the website. It is this health that ensures that the website works for you, generating sales and bringing it profitability. A comprehensive website audit is a thorough analysis of all aspects of your website to ensure its visibility in the search engine. It evaluates the effectiveness of your website, its performance, and speed. It looks at aesthetics and user interface, as well as identifies problems that could be damaging to your business interests.
There are a number of tools available on the internet that offer to audit your website for you. We will be looking at some tools later on in this article. At best, what these free tools offer you is a report of what could be potential problems you have on your website. The reports are simple, generic, confusing, and often misleading. Therefore, it requires an expert web auditor to look at the different reports generated, understand the exact nature of the problem and recommend a course of action to remedy the situation.
How often should a website audit be done? For large websites, it is good to audit it semi-annually. Smaller websites can get away with an annual audit. However, if you find that your website is not generating leads the way it should, and if the conversion rate is very low, it is showing signs of illness and requires an immediate checkup with remedial action.
A comprehensive audit of your website would involve looking into all the relevant aspects of your website. Let us consider some of them. We will also look at a few website audit tools available, and consider aspects that could go into a website audit checklist.
Checklist: What is your page loading speed? Do all the links and chains work properly? Are all the relevant pages indexed properly? Is picture optimization cared for? Is the website mobile friendly? What is the URL nomenclature of your web pages?
Checklist: Analyze the traffic on your website. Which keywords generate the maximum hits? Are all images tagged properly? How can appropriate keywords be more skillfully used to generate more hits and conversions? Which SEO functions should you focus on?
Checklist: What message does your website convey? What is the tone of voice? Does that match the profile or the image you would like to project your business? Is the content naturally progressive? Does your website content studiously avoid the pitfalls mentioned above?
Checklist: Is the home page cluttered? Are the menus/tabs logically structured? How many clicks does it take for a user to find the information he is looking for? Does the search function work properly? Is your contact information properly designed?
Checklist: Are all incoming and outgoing links related to respected websites? Are there any broken links? Have all bad links been disavowed?
Checklist: Who are your key competitors? What information do they have on their website and how have they structured it? How can you be one step ahead of your competitors with regard to social media activities, search activity, and linking?
The Google Analytics Suite is helpful in website audit. Some of the other helpful tools include:
A comprehensive website audit is the kick-off point towards improving the online presence of an organization and looks at all the aspects of the company’s website. It considers issues that the current website has and factors that decrease the efficiency of the website. It includes a complete assessment of what could be done to improve the functioning of the website.
It is good to remember that the Google search engine is constantly evolving. There are regular changes to how the search spiders work and how the results appear. They are constantly innovating to ensure that the most relevant results are rated high on the list. For a website to be robust it has to keep up with these changes and adapt itself accordingly. Otherwise, it will find itself sliding down the rating list, and your business will find itself on a downward spiral.
It is good to engage the services of an expert agency so that the necessary checks to our website could be carried out, appropriate diagnostics could be made, and remedial steps could be initiated. The goal is to have a robust website that builds up the business.